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We’re Simps Modern Beverage, a company founded in 2014 by Dave Simpson and Gerry Jobe—two bartenders who stepped away from the late‑night hustle to take a chance on building something entirely their own. What started as a bold leap from the bar world has grown into a uniquely innovative beverage brand rooted in creativity, craftsmanship, and a relentless drive to push boundaries.

Since launching, we’ve introduced the world’s first line of Vegan Caesar Mixes, created Canada’s first dedicated Coffee Syrups brand, and opened a specialty retail shop in Kelowna focused exclusively on Non‑Alcoholic beverages. Our mission has always been to rethink what a beverage company can be, and today we operate as a true tip‑to‑tail provider. Whether you’re searching for real cane sugar syrups for coffee or cocktails, Sodastream‑friendly syrups and mocktail mixers, Bag‑in‑Box soda concentrates for your pop gun, beverage dispensing equipment, CO₂ and gas solutions, or cutting‑edge innovations like the world’s first water‑soluble adaptogens, we’ve built our business to support every corner of the drink‑making experience.

Our name reflects our roots: “Simps” comes from Simpson—Dave’s long‑standing local nickname—and the early days of crafting “SIMPle SYRUPS.” “Modern Beverage” captures our commitment to constant evolution. We thrive on experimentation, on challenging conventions, and on creating products the industry hasn’t seen before. That spirit of innovation is where we feel most at home.

Our symbol, the Trident, represents both purpose and pride. It nods to Poseidon, protector of sea life—fitting for our fish‑ and clam‑free Vegan Caesar Mix—and pays homage to Canada’s history, inspired by the three‑pronged maple leaf from the country’s original flag design. And yes, you’re probably looking that up right now